Sweet Shop USA Wins Gold sofi™ Awards 

Mount Pleasant, TX (April 19, 2017) - Goji Berry Coconut Crunch Bar has won sofi Gold Award in Chocolate Milk & White Category in the Specialty Food Association's 2017 sofi™ Awards competition.

A sofi is the top honor in the $127 billion specialty food industry. "sofi" stands for Specialty Outstanding Food Innovation and represents the best of the best from members of the Specialty Food Association.  David Sax journalist for Bloomberg Business Week says, "The sofi Awards, the Oscars of Artisanal Foods"

The Goji Berry Coconut Crunch Bar was one of 154 Winners selected by a national panel of 62 specialty food experts from 3,000 entries across 39 categories. Every entry is carefully assessed by passionate and knowledgeable food professionals including chefs, culinary experts, academics, food writers, and category buyers. Products are judged on taste, including flavor, appearance, texture and aroma, as well as ingredient quality. All tastings are blind.

"We are honored that Sweet Shop USA has won a coveted sofi™ Award," says Michael Moss, president and owner of Sweet Shop USA.  "We are proud to be recognized for our White Chocolate Goji Berry Coconut Crunch bar, it's a delicious, all-natural bar, featuring an elite collection of curated organic ingredients including pumpkin seeds, almonds, toasted coconut, and flavorful goji berries."

"A sofi means a product, and the people behind it, have arrived," says Phil Kafarakis, president, Specialty Food Association. "This year's winners represent a devotion to excellence and innovation in specialty food that continues to fuel our industry, excite consumers and expand retail offerings around the world." 

Upcoming Markets and Groumet Food Shows 

January & February Markets:

Atlanta, GA – The Atlanta International Gift and Home Furnishings Market® / Tuesday, January 6 -  Tuesday, January 13, 2015 / Building 2 - Floor 8 - Booth 8126 (Sweet Shop USA)

Atlanta, GA - The Atlanta International Gift and Home Furnishings Market® / Thursday, January 8 -  Monday, January 12, 2015 / Building 2 - Floor 2 - Luxe Booth 100G (Mrs. Weinstein's Toffee) 

San Francisco, CA - 40th Winter Fancy Food Show / Moscone Center / Sunday, January 11 - Tuesday, January 13, 2015 / Booth 4108

Dallas, TX - Dallas Total Home and Gift Market / Wednesday, January 14 - Tuesday, January 20, 2015 / Gourmet Market - Booth B-52

May Markets:

Chicago, IL - NCA Sweets and Snacks Expo / McCormick Place / Tuesday, May 19 - Thursday, May 21, 2015 / Booth 300

June-August Markets:

Dallas, TX - Dallas Total Home and Gift Market / Wednesday, June 24 - Tuesday, June 30, 2015 / Gourmet Market - Booth B-52

New York, NY - 61st Summer Fancy Food Show / Jacob K. Javits Convention Center / Sunday, June 28 - Tuesday, June 30, 2015 / Booth 3686

Altanta, GA - The Atlanta International Gift and Home Furnishings Market® / Tuesday, July 7th - Tuesday, July 14th / Building 2 - Floor 2 - Luxe Booth 100G (Mrs. Weinstein's Toffee